Canon EOS M: Canon is rolling out its hybrid camera:Review, Specs, Features and Price

Finally! Almost four years after that Panasonic have “invented” the genre with his G1, Canon today announces its first hybrid, the Canon EOS M. Moreover, it identical resumes electronics and APS-C Canon EOS 650D. A foil to its arch rival Nikon, Canon has favoured the use of a large sensor.

Canon EOS M
Canon EOS M: SLR in a small package

Canon EOS M has a APS-C sensor of 18 megapixels, burst to 4.3 frames per second (max 17 images in JPEG, 6 in RAW), Full HD video, 3.5mm audio jack, etc. The analysis of this data sheet Canon EOS M proves that it is an EOS packed in a mini size – roughly the size of a GX1 Panasonic.
New bayonet and optical compatibility EF and EF-S

Who says new system said new standard of optical systems: the frames EF (full frame) and EF-S adds the bayonet today EF-M. A format that consists at present of two ways: the classic 18-55 mm (29-88 m), focal found among all manufacturers of reflex and / or hybrids. To zoom classical economic and adds a more pointed, a Slimline size 22 mm, which is aimed more at amateurs as it gives a 35 mm (equivalent 24 x 36), focal queen’s story. To launch Canon plays the card of caution but tries to please everyone by foot to the experts.

Besides these two optical compatibility with Canon’s total fleet through an adapter ring that will be available either in kit or in separate accessory (about 170 euros).
Multipoint capacitive touchscreen

In addition to the EOS side and the small size of the unit, the other argument is the Canon large touch screen capacitive multi whose reactivity should be, according to the manufacturer, “far above all that is done in photography Currently” . The manufacturer promises a user experience closer to the smartphone as touch screens a bit slow to be found among competitors.

Canon EOS M target users who are in their second or third compact, seeking a better picture quality but that would never have bought a DSLR, whether for the complexity, congestion, the optical sight, etc..
The external flash

Yes, many users have NEX their flash is screwed permanently to their device or have ever had used against the superb performance of the unit in low light. While the E-PL3 and E-PM1 also delivered an external flash. But given the inconvenience this may represent and knowing that Panasonic comes well to integrate a flash in such a small device that GF5, we rather regret the choice of Canon not to have done the same. A flash is supplied with this M-EOS clutter but more than anything else.
The strength of the name, the weakness of the last arrived

The weight of a strained IT brand in photography: we have seen with domination, technically unjustified Nikon equipment when they leave in 2011. Even in chick optic (four including one dedicated to video) and lower image quality, Nikon has managed to pass Sony and Panasonic in terms of sales, weighing all of its name and marketing power.

Canon has also on its name to overshadow the rest of the competition, hoping to reproduce the pattern of reflex: two ogres that share 90% of the market and leave the other peanuts. If it can work with the very public that changes optical rarely, frankly it does not seem feasible to reach the experts, for though compatible with optical EF and EF-S, the EOS-M is really too small to support them properly, instead of optical micro 4/3, light, powerful, compact and perfectly suited to the small size of the Panasonic and Olympus housings. The Canon EOS M will be available in September only set single entry fee a little high: 899 euros. If the name of the brand can play in its favor it is expensive for a single product when many devices such great public GF5x the Panasonic or the Pen E-PL3 Olympus, both are very good, are traded less than 600 euros. Kit EOS-M + 18-55 mm F3.5-5.6: 899 euros Kit EOS-M + F32 + 22mm adapter EF, EF-S: about 1000 euros (in October).