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Microsoft will spend more than $ 1 billion on advertising Windows 8

Doubt that Microsoft is planning to invest a lot of money in advertising their new software platform Windows 8 does not arise, but we now know the approximate amount of these investments. Based on the data of Forbes, the company intends to spend on it from $ 1.5 billion to $ 1.8 billion, which is about three times the advertising budget of Windows Phone 7.

Windows 8

In turn, Wall Street Journal reported that the advertising campaign of Windows 8 will start this weekend. Budget develops advertising agency Crispin Porter + Bogusky, preparing materials for the U.S. national TV. It is expected that the new campaign of Microsoft again depart from the traditional roller and offer something different, like advertising Tablet Surface.

In addition to the TV spots, will be posters in the subway, on billboards, buildings, etc. The release of Windows 8 will be held on October 26. Simultaneously with the start selling branded tablet Microsoft Surface, but only models based on the platform ARM. x86 will get options on the shelves in three months after that. Well, it seems Microsoft Windows 8 is promising too much, let’s see will new OS will be able to complete the expectation of Microsoft or not.