What is happening around the new iOS mapping service is really amazing. After the prestigious Apple voluntarily committed one of the biggest fiascos of their history, now Tim Cook, CEO of the firm, said he was “extremely sorry” and recommends that users of iOS 6 use alternatives such as Google Maps.

“We are extremely sorry for the frustration this has caused to our customers and are doing everything possible to make better Maps” stated Cook in an open letter on the Apple website.

“While improving Maps, you can try downloading alternative map applications from the App Store as Bing, MapQuest and Waze, or use Google Maps” continues Cook.

Recall that all the hullabaloo around iOS Maps was called “a calculated risk” in order to shake off the dependency key Google applications. Apple also says it is working with “a human army” to improve the maps. But it seems that they will not arrive in time.

So, Tim Cook boasts humility, largely forgotten within the company for years, to launch an unprecedented apology statement, which also is forced to recommend to the competition so hated.

One of the most repeated phrases from the beginning of this issue has been “with Steve Jobs this had not happened,” referring, of course, a disaster. That will never be known. But it is also possible that, this apology, nor had happened with Steve Jobs in front of Apple.