ZTE: most people do not want to buy an expensive smartphone

Dedicated to the launch of the smartphone ZTE Grand X event in the UK, Head of European Division ZTE Marketing and Business Development, Chris Edwards, expressed his doubts about the policy of competition in the mobile market, reports PC Pro .

ZTE Grand X

He said the industry giants like HTC or Samsung, put emphasis on expensive high-end smart phones, offering more and more devices of this kind and lowering the price of older models, which go into the category of middle-class products. But most consumers do not want to buy a very expensive or obsolete devices.
ZTE is confident that the average consumer wants to get a smart phone with good quality characteristics, but it does not need the most advanced technology, significantly increase the cost of the final product. Competitors for the most part not involved in the development of mid-range models, offering their old flagship cheaper, ZTE focuses precisely on the issue of such terminals.

One example of this policy is a Chinese manufacturer of smart Grand X, formerly known as Mimosa X. The device is based on the SoC NVIDIA Tegra 2 contains 512 MB of RAM, 4GB flash memory, 4.3-inch LCD display with a resolution 540 x 960 pixels, 5 megapixel camera with autofocus and LED-flash and a full range of wireless modules ( Wi-Fi, Bluetooth, 3G). Its thickness is 9.9 mm, weight – 110 grams is enough of a powerful terminal that can meet the needs of most users, while its recommended price is less than £ 190. Although, ZTE has not yet spread about when Grand X will appear outside the UK.

ZTE Grand X
However, Edwards did not deny the fact that the development of high-end devices, although it did not disclose any details about them. Only said that the company is not only working with Android. In the future there will be new products based on Windows Phone 7, 2013 ix scheduled release of smart phones with Windows Phone 8 on board, and in the next 12-18 months, the company intends to present and its own superior tablets. If we talk about ZTE Grand X, this smartphone is of course a good smartphone and most important the attractive point of this phone is its price which is suitable and affordable.